Due to the pandemic, all events had to be held online. Most of the companies have never ever created an online event, it is a big challenge to learn it how to do it well. In the followings we show you how we manage online events and we also draw attention to some possible pitfalls.
1. CONCEPT
The key of success lays in the concept. During online events it is much harder to keep the audience’s attention than offline. That’s why it is very important to create a “show” which grabs the interest. Due to this goal we love to use quality audiovisuals:
- animations
- music and sound effects
- previously shooted and edited videos
Thanks to these our events overcame from webcamera check-ins, we color it with exciting, spectacular and cool visuals. The end result will be like watching TV.
2. AGENDA
After creating the concept the most crucial part is coming. How the visuals following each other and when should the speakers be ready. Creating an agenda with all the details helps us to make happen everything like we planned.
Click here for our Agenda template.
3. STREAMING PLATFORM
After defining the concept and the technical requirements, it’s time to choose out the best fitting streaming platform. We recommend Zoom, it is easy-to-use. With a Pro subscription, the stream can last up to 24 hours and can accommodate up to 100 people. For more information on pricing, click here.
4. REGISTRATION
Even if the event is free, it is still worth to do registration to participate so we can easily reach out to those who are interested. For registration, we recommend Eventbrite, you don’t need a subscription when you make a free event.
5. TEST
As with offline events, testing is very important for online events, too. The day before the event, it’s worth testing everything to see if it works well. A short list to follow:
- Speakers: Does the microphone and webcam work? Does the screen sharing work?
- Streaming platform: How does it work? Is the subscription OK?
- Internet: Is the connection stable?
6. GAMIFICATION
You can throw up the event if you can playfully involve the participants. Some recommendations:
Mentimeter – online voting and word cloud creation
Kahoot – Online Quiz
7. ANIMATIONS
Animations can add a lot to visual spectacle. We collected some animation types which can be useful:
Waiting video: it takes time till all the participants join the stream. It’s a great chance to convey general information, like the name of the event, sponsor list, product promotion…etc.
Event name animation: it’s important to make the viewers remember to our brand. Event name animation is a perfect opportunity for this, it can be used as a bridge between different parts of the stream.
Speaker animation: before the presentation, an introduction of the speaker can mean a lot.
Panel animation: it is important to have a proper introduction before a panel discussion.
Winner announcement animation: if we are talking about an online competition, announcing the winners is an extremely important moment.
httpv://www.youtube.com/watch?v=8. THE DAY OF STREAMING
- Check-in with each speaker by phone if everything is okay
- Send a reminder email to participants
- If possible, record the stream so you can look back and learn from it
9. AFTER THE STREAMING
We can learn a lot from feedbacks. We recommend sending an evaluation form after the event, which we would build on the NPS methodology. NPS stands for Net Promoter Score. This will give you feedback on the loyalty and satisfaction of your visitors. Just two simple questions to ask:
- How much would you recommend our event to your friends? (1-6: I do not recommend, 7-8: Neutral, 9-10: I recommend) Answer format: 1 to 10 scale
- Why? Answer format: text response
We suggest a Google form to request feedback.
If you are interested in online events, or are already planning your event, feel free to contact us! We help you create animations, pre-recorded or trimmed video materials, and streamline them, anything you need! Up for online events!
